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What Does a President Do?

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Question: What Does a President Do?
Answer:

The job title, president, refers to the head of an organization as in the person who presides over or is in charge of an organization. (In some organizations, the president reports to a CEO who is the top leader; in others, the head of the organization takes on the title of president and CEO.) The president / CEO may also own the business and may have founded the business, so his or her commitment to the business is deep.

Whichever titles are used in an organization, the president is the top person in command in an organization and has specific responsibilities depending on the needs of his or her organization.

Thus, the president's job responsibilities can vary from organization to organization. As with any level of management in an organization, the president's role starts with the fundamental job responsibilities of a manager.

Because the role of the president bears significant responsibility, accountability, and authority within an organization, the president has these additional responsibilities.

Responsibilities of a President

  • Creating, communicating, and implementing the organization's vision, mission, and overall direction.

  • Leading, guiding, directing, and evaluating the work of other executive leaders including senior vice presidents, vice presidents and directors, usually depending on the size of the organization.

  • Formulating and implementing the strategic plan that guides the direction of the business.

  • Forming, staffing, guiding, leading, and managing an organization sufficient to accomplish the president's responsibilities and the strategic plan of the business.

  • Overseeing the complete operation of an organization in accordance with the direction established in the strategic plans.

  • Evaluating the success of the organization.

  • Maintaining awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards, and so forth.

  • The president frequently represents the organization in civic and professional association responsibilities and activities in the local community, the state, and at the national level. (Other executive leaders bear responsibility for these vetures as interested or assigned as well.)

In an organization with a CEO, the president's responsibilities are less than these as determined by the needs of the organization. If the president heads a subsidiary company or an acquired division, the president's responsibilities are the same as the CEOs for the smaller unit.

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