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Use the Web for Recruiting: Recruit Online

Your Website Can Recruit

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Are you tempted to recruit talent online? If you haven't started recruiting on the web already, you're behind the curve. You've heard that web recruiting will yield hundreds of untargeted resumes from around the world? Most job sites allow you to reject resumes with unwanted keywords and locations. Do you think executive recruiting is best done in the off-line world? Think again. Executive recruiting is happening online. Here are tips to help you maximize the potential of the Internet for recruiting. Use the power of the web to recruit online.

Use Your Website for Recruiting

Most organization websites do little to help recruit candidates online. If the website lists openings at all, they are buried several clicks deep and merely describe the position. Does your website help you recruit? Does your "Join Our Team" section of your company website tell and even, "sell," potential employees about the vision, mission, values and culture of your company? Do you present a message about how people are valued? Do you express your commitment to quality and to your customers?

If your website fails to bring candidates to your door, you are missing out on one of the most important recruiting tools you have to appeal to prospective high-potential employees. Instead of the typical, dryly-written job listings about available positions, your website needs to include this vision, this information that sets your company apart from others in your industry. Your job listings must sparkle with personality so a potential candidate thinks, "This organization is for me!"

Once you have your candidate’s attention, you also need to provide a way for candidates to easily submit resumes for consideration for future positions. One client website has a "Talk to the President" link and, believe me, people do. We receive a constant stream of resumes and contacts through this invitation and even hired a Director of Production who made his first contact here. Another website posts generic position descriptions for positions that frequently need applicants. People respond. Website recruiting works.

Want more ways to recruit online?

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