A vision is a picture of your organization's desired future expressed in a way that resonates with all members of the organization. The vision is shared with employees, customers, shareholders, vendors, and candidates for employment and creates shared meaning about what your organization wants to become. Determining your vision is an early component in corporate or organizational strategic planning.
The vision of the future that your organization's employees commit to creating should stretch your organization’s capabilities and expand its current image of itself. The articulated and shared vision provides a picture of the organization that you are trying to create in the future. The vision becomes the rallying cry for your desired future.
Normally, the vision ranges in length from a couple of words to several pages. A shorter vision is more memorable. When a vision stretches on for pages, and even paragraphs, it is usually because the organization is also expressing how it plans to reach or create the vision. This process is better left for later in strategic planning when the organization develops strategies, goals, and action plans.
The vision is translated into actionable plans via the development of a vision statement.
More About Vision
- Vision and Vision Statements in Strategic Planning (Sample Visions)
- How to Make Strategic Planning Implementation Work
- Create Your Personal Vision Statement
- Readers Share Their Life Vision
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