Here are more tips about how to communicate during change. Develop a written communication plan about the change or changes to ensure that all of the following occur.
- Clearly communicate the vision, the mission, and the objectives of the change effort. Help people to understand how these changes will affect them personally. (If you don’t help with this process, people will make up their own stories, usually more negative than the actual truth.)
- Recognize that true communication is a “conversation.” It is two-way and real discussion must result. It cannot be just a presentation.
- The change leaders or sponsors need to spend time conversing one-on-one or in small groups with the people who are expected to make the changes.
- Communicate the reasons for the changes in such a way that people clearly understand the context, the purpose, and the need. Try to build a memorable, conceptual framework. Create a theoretical framework to underpin the change that you can clearly communicate and that employees will “get”.
These tips about communicating change will help you implement the changes you seek.
Tips Directory - More about change management
