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Build a Strategic Framework Through Strategic Planning

Strategy and Vision Statements


Business Team in a Conference Room Works on Their Strategic Plan

Business Team Works on Their Strategic Plan

Digital Vision / Getty Images

Both people and organizations need to establish a strategic framework for significant success. This framework consists of:

Your organization's success and your personal success depend on how well you define and live by each of these important concepts. In fact:

  • Companies whose employees understand the mission and goals enjoy a 29% greater return than other firms (Watson Wyatt Work Study).
  • U.S. workers want their work to make a difference, but 75% do not think their company's mission statement has become the way they do business (Workplace 2000 Employee Insight Survey).

Read more to find out how to develop a successful strategic framework for your organization and yourself.

What Is a Vision and a Vision Statement?

A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, motivated, and part of something much bigger than themselves.

A vision should stretch the organization’s capabilities and image of itself. The vision gives shape and direction to the organization’s future. The normal vision ranges in length from a couple of words to several pages.

The vision is translated into actions via the development of a vision statement that expresses the overall vision. Create a shorter vision statement because employees will remember their shorter organizational vision statement better than they will remember a long vision statement.

When employees internalize the vision statement, they take action to make the vision statement come true.

Vision Statement Samples

"Year after year, Westin and its people will be regarded as the best and most sought after hotel and resort management group in North America." (Westin Hotels)

"To be recognized and respected as one of the premier associations of HR Professionals." (HR Association of Greater Detroit)

Personal Vision Statement

Your personal vision for your life can be as simple as a couple of words or as lengthy as 200 or more items you want to attain or accomplish.

Read more about creating your personal vision at:

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