In this age where communication overload is a daily challenge, are you looking for a simple effective method to make your communication heard above the roar? Isabelle Albanese tells you how.
"What makes a memorable TV commercial, product design, or marketing campaign? Why do you listen to certain politicians or business leaders, and glaze over at the very mention of others? Why is it that you dread opening certain senders' emails, but open others as soon as they land in your inbox?
"It's all about messaging. When a piece of communication is to the point, relevant, worthwhile, and compelling, it moves you -- the listener or reader -- to action.
"Moving people is not magic -- it's all about effective communication. Anyone can achieve effective communication by using a simple tool that has an uncanny ability to pinpoint why any message works or doesn't work, and how to improve it."
Ms. Albanese (pictured) has owned and operated her own marketing consulting firm since 1999. Prior to that, Ms. Albanese earned her real-world chops at the venerated Ted Bates Advertising Agency in New York, where she started out as account manager on the M&M Mars confection brands.
Later, she served as senior vice president at J. Walter Thompson Advertising, where she spent 11 years in both the New York and Chicago offices, playing a key role in the strategic communications efforts of leading consumer packaged goods brands such as Nestle, Helene Curtis (Unilever) Hair Care, Miracle Whip (Kraft Foods), and Trident Gum (Warner-Lambert/Pfizer).
Image © Isabelle Albanese
More About Effective Communication
- Provide Feedback That Has an Impact.
- Listen With Your Eyes: Tips for Understanding Nonverbal Communication.
- Shared Meaning in Communication.
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