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Dress Code for Customer Interaction and Trade Shows


Dress Code for Customer Interaction and Trade Shows
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Even if you work in a casual dress code environment or a business casual work environment, the rules may change when you hit the road for your company with a business mission. Whether you are exhibiting at a trade show, attending a conference or training session, or visiting a customer, the dress code in effect at your office may change for travel and meeting customers. Take a look at this sample dress code for travel and customer interaction.

Dress Code for Travel, Client Interaction, and Trade Shows

While the office setting can be casual because customers don't visit, traveling to see customers, exhibiting at or attending trade shows, and representing the company in the business community, requires different decisions about attire. Business casual dress is the minimum standard that must be observed when you are representing the company or interacting with customers or potential customers.

Before visiting a customer or potential customer ascertain the accepted dress code in their organization and match it in your attire. This is especially important when you are traveling globally representing the company as customs and dress in other countries may differ from those observed in the United States.

Additionally, some community events, when you are representing the company, might require formal dress. These might include Chamber of Commerce and other civic or business development meetings, luncheons, and dinners. Take your cue from other employees who have attended and be observant at the event. Certainly, if you are a speaker at a business event, consider wearing formal dress.

Finally, on the occasions when a customer or a business partner does visit the office, the employee groups with whom the visitor is interacting, should adhere to business casual standards.


No dress code can cover all contingencies so employees must exert a certain amount of judgment in their choice of clothing to wear when traveling and visiting customers. If you experience uncertainty about acceptable attire for work, please ask your supervisor or your Human Resources staff.

If clothing fails to meet these standards, as determined by the employee’s supervisor and Human Resources staff, the employee will be asked not to wear the inappropriate item to a trade show or customer location again. If the problem persists, the employee will receive a verbal warning for the first offense. All other policies about personal time use will apply. Progressive disciplinary action will be applied if dress code violations continue.


This sample policy is provided for guidance only. The provided information, while authoritative, is not guaranteed for accuracy and legality. Please seek legal assistance, or assistance from State, Federal, or International governmental resources, to make certain your legal interpretation and decisions are correct.

Additional Resources About Dress Codes

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  5. Human Resources, Employment, and Management Glossary
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  7. Dress Code - Dress Code for Customer Interaction and Trade Shows

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