- who presents the training,
- how the training is presented, and
- the role you expect from participants.
Twelve Tips for Training Transfer
- The trainer makes a difference. One of the most effective training sessions I ever attended was at General Motors. As part of a corporation-wide culture change process, all employees attended an educational session.
The key ingredient was the instructor. He was a GM Executive; he expected each individual attending the session, in turn, to instruct the people who reported to them. The ability to train others is one of the most important indicators of training retention. (An organization development consultant assisted with the sessions as well, since not every manager was confident of his ability to train.)
Alternatively, participants react more favorably to trainers who have experience in their industry. They appreciate facilitators who have experienced and addressed the issues and situations highlighted in the training. The more closely the instructor can link the training to participants’ real life experience, the better for training transfer, the application of the information later on the job.
- Present training as part of a consistent message from the organization. Classes must build on each other and reinforce the content learned in earlier sessions. Too many organizations approach training as a potpourri or menu of available classes and sessions.
When there is no interconnection between training sessions, and the information provided in the training sessions, organizations lose a great opportunity to reinforce basic shared skills, approaches, and values. Training must reference earlier sessions, draw parallels, and reinforce content.
As an example, one university supervisory development program introduced an effective feedback process in a communication class. This feedback model was then reinforced and emphasized in the conflict resolution session, the performance management session, and the motivation session. Participants received a consistent approach, emphasized across sessions, to ensure the transfer of the training information to the workplace.
- Ask each individual’s manager, and the manager’s manager, to attend the training session with their staff. When three management levels of an organization attend training together, participants may be more willing to try out the ideas learned in training. This is especially effective if participants see their manager trying out new skills as well. This is also important for reinforcement of the training following the session, the subject of the third article in this training transfer series.
- Provide training in “chunks” that are scheduled over a period of time. I find people learn more in training sessions that provide chunks, small amounts of content, based on a couple of well-defined objectives. Participants attend these sessions, perhaps a couple of hours per week, until the subject is learned.
This allows the participants to practice the concepts in between the training sessions. Both the content of the training and the application of the concepts are reinforced at each subsequent session.
This also allows people to discuss their successes and difficulties in applying the training in their actual work session. The instructor can help participants practice the training content by giving assignments that are debriefed at the next meeting.
- Train people in skills and information that are immediately applicable on the job. “Use it or lose it,” is a common refrain about training. This is a true statement. Even with strategic skills such as listening, providing performance feedback, and team building, set up situations in which practice is immediate and frequent, to help participants retain the training.
In application-oriented training such as software training, don’t bother with the training unless participants have the software. In fact, training is often more effective if they experiment with the program first, before attending the session.
- The trainer can set a positive, productive tone for the session and the later application of learning with a positive, informative, honest opening that stresses behaviorally oriented objectives. How the instructor opens the training session begins the process of managing participant expectations. (“You will be able to do the following as a result of attending this session…”)
According to Jim Clemmer, of the Clemmer Group, "Research clearly shows far more people act themselves into a new way of thinking than think themselves into a new way of acting." Participants need to know what expectations they can have of the session so the objectives must be realistic and not “over-promise.”
At the same time, the opening should stress “what’s in it for me,” the WIIFM participants will experience as a result of their wholehearted participation in the session. Emphasize “what’s in it for the trainee,” the value of session, and the value of the information during the entire session.
Read on for six more tips for training transfer.
Training Transfer Series
- Ten Tips to Make Training and Development Work. (Tips for actions before the training sessions.)
- Training Make a Difference: Twelve Tips for Training Transfer. (Tips for actions during the training sessions.) You are here.)
- Everyone Wins - More Tips for Training Transfer. (Tips for actions following the training sessions.)