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How To Develop Group Norms

By , About.com Guide

The members of every team and work group develop particular ways of interacting with each other over time. Effective interpersonal communication among group members and successful communication with managers and employees external to the group are critical components of group functioning.

How a group makes decisions, assigns work, and holds people accountable determines team success. With the potential power of the impact of these interactions on success, why leave group interaction to chance? Adopt group relationship guidelines or group norms early to ensure group success. Here are the steps to adopt group norms.

Difficulty: Average
Time Required: Several Hours
Here's How:
  1. Form and charter a team with a project, process improvement, or product development task. Or, pull together an existing work group.

  2. Read about group and team norms to understand the concept. Start with reading How to Create Team Norms prior to the meeting.

  3. Schedule and hold a meeting to establish and adopt group relationship guidelines or group norms. All members of the team or work group must be present at the meeting so the resultant group norms are "owned" by all members of the group.

  4. With an external facilitator leading, or a member of the group, in the absence of a facilitator, leading, all group members should brainstorm a list of guidelines that will help create an effective team.

    Remember that in a true brainstorming session, the more ideas generated the better. Do not comment on nor critique the ideas. Simply ask a group member to record them on a flip chart or white board where the whole group can see them.

  5. Once the list of group norms is generated, you will want to cross redundant ideas off the list. You can decide to keep all of the group norms generated, or through discussion, you can determine the group norms you wish to keep and support as a group.

    There is no recommended number of group norms and new group norms can be added over time if the group experiences the need for more guidelines.

    Keep in mind that "all" group behavior cannot, and should not, be legislated, but the most important interaction areas do need attention. Examples include effective conflict, communication, and keeping commitments.

  6. Each member of the group commits to “living” the guidelines. They also commit to telling each other if they believe a group member is violating an agreed upon group norm.

  7. Following the meeting, distribute the group norms to all team members. Post the group norms in the team’s meeting room.

  8. Periodically evaluate the effectiveness of the group on achieving its business goals as well as its members’ relationship goals.
Tips:
  1. All members of a work group must be present or postpone the session.
  2. Do record the group norms agreed upon as memories are short.
  3. Evaluate whether the group is following the norms, at least monthly.
What You Need:
  • Flip Chart and Paper or White Board and Markers
  • Meeting Room
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