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Use the Web for Recruiting: Recruit Online
Commercial Website Recruiting and the Most Important Web Recruiting Tool

By , About.com Guide

Additional ways to use the web for recruiting include these.

Pay to Post Recruiting Ads on Commercial Websites

Websites such as Monster.com and Yahoo Hot Jobs attract large national and international audiences. In a recent search for a Chief Financial Officer (CFO), posted at Monster.com, we received over 150 applications. In fact, one of our finalists for the position would never have found us except for our online job posting.

The key to working well with the commercial websites is to:

  • expect pricing deals for frequent use or multiple online job listings,
  • re-use your posting locations for different positions when you have the applicants you need for a specific opening,
  • use keyword and location filters supplied by the sites, and
  • recognize that many commercial sites that specialize in particular fields or positions are now available. A quick search by the position desired and the words, “job search site,” will provide many options.

The Most Important Use of the Web for Recruiting

You are aware of the power of networking in accomplishing business, job searching and other professional goals. Networking remains the most important tool for recruiting in the online world, too. In the CFO search, mentioned earlier, three of my finalists for the position were recruited through old-fashioned networking. We just used a web recruiting twist.

We gathered the email addresses of 100+ business associates and wrote a job description that defined the candidate we sought. We then sent emails to all of the associates asking them to refer candidates to us for the open position. Their referrals were among our best recruits. Most were currently-working CFOs with all the required credentials.

You can use online networking to help recruit candidates in one additional way. Post the open positions in Forums, such as the one connected with this site, or networking sites such as LinkedIn.com or Ryze.com: Business Networking. More of these social and professional networking sites appear every year. Even Facebook.com, a site that started out for college students, has a place in your professional networking playbook as more professionals fill in their profiles.

Recruiting online is a viable alternative in today’s competitive job market. Why not use such an excellent resource to help you develop the best candidate pool for your job openings? People you find via web recruiting are technically savvy, up-to-date and willing to try new options. They’re numerous, they’re local and they’re skilled – just waiting for you to find them online.

Want to know how to use your website for recruiting?

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