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Leadership and Management Success Tips
Successful Change Communication

By Susan M. Heathfield, About.com

These tips about how to communicate during change will help you make your change communication effective and successful.

  • Provide answers to questions only if you know the answer. Leaders destroy their credibility when they provide incorrect information or appear to stumble or back-peddle, when providing an answer. It is much better to say you don’t know, and that you will try to find out.


  • Leaders need to listen, just listen. Avoid defensiveness, excuse-making, and answers that are too quickly given. Act with thoughtfulness. The power of real listening cannot be over emphasized. Real listening is one of your most critical components in change communication.


  • Make leaders and change sponsors available, daily when possible, to mingle with others in the workplace.


  • Communication should be proactive. If the rumor mill is already in action, the organization has waited too long to communicate.

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