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Susan M. Heathfield
Human Resources Blog

By Susan M. Heathfield, About.com Guide to Human Resources

HR as Product: Be the Brand of Choice

Monday August 21, 2006
It is time for Human Resources practitioners to rethink their role and that of the HR department, not only for the purposes of contributing to the organization's bottom line, but also for their own survival. HR continues to balance the demands of several different roles: business partner, internal consultant, operational and administrative expert and both employee and employer advocate. This may sound like business as usual, roles that aren’t likely to create a mad rush of HR people arming themselves for the future. In reality, however, they are new. Although the questions may be the same, the answers most assuredly are not. Learn more about being the HR brand of choice. Find out more about HR strategy.

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Comments

August 25, 2006 at 10:09 am
(1) Prospero says:

We often encouter HR people who struggle with the different demands placed on them, and the conflicting elements of their role. A clear and well articulated HR strategy makes it really clear what people need to focus on, and makes everyday decisions much easier.

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